December 7, 2025 • 13 min read
Founder Stories
From Autumn Leaves to Amazing: How Music Becomes a Mirror for Transformation
Music can act as a mirror for psychological transformation. Four songs trace the arc from identity collapse through reinvention—and explain what each represents in a founder's journey of becoming.
December 7, 2025 • 13 min read
This article reflects a personal journey of transformation—tracing how music became a mirror for psychological shifts during a period of reinvention, identity collapse, and the emergence of a new self.
By Best ROI Media
There's a moment when music stops being entertainment and becomes a mirror. A signal. A subconscious acknowledgment of where you are in the transformation.
These songs find you. They resurface during transitions. They appear in playlists you haven't touched in years. They come on shuffle at exactly the wrong—or right—moment.
The song isn't just a song anymore. It's a marker. A waypoint. A reflection of the psychological shift happening beneath the surface of your daily life.
When you're in the middle of reinventing yourself—when the old version is dying and the new one hasn't fully formed—certain songs act as anchors. They name what you're feeling before you can name it yourself. We often process major life changes through cultural artifacts like music before we can consciously articulate what's happening inside us.
I tracked this pattern for two years. Four songs. Four chapters. One transformation arc: collapse to clarity, reflection to power, becoming to being.
This is that soundtrack.
Opening — The Moment Music Stops Being Entertainment
The pattern emerged during reinvention.
Not during the collapse itself. Later, when the dust settled and rebuilding began. When I had to figure out who I was without the identity I'd constructed around what I thought I was supposed to be. When I had to decide what mattered and what didn't, what I'd keep and what I'd leave behind.
The songs appeared. Not new songs. Old ones. Songs I'd heard before but never really heard. Songs that suddenly made sense.
This isn't coincidence. It's how the subconscious processes transformation. When you're shedding an old identity, integrating shadow parts of yourself, building something new from the pieces that remain, your mind reaches for symbols. For mirrors. For language that matches the internal shift.
Music provides that language. It bypasses the analytical mind and speaks directly to the emotional core. It names feelings you haven't articulated yet. It reflects back what you're becoming.
The four songs that marked my transformation follow a sequence. A psychological progression: Reflection. Shadow integration. Pressure. Power.
Each one appeared at exactly the moment I needed to hear it. Each one marked a shift in how I saw myself, how I understood my capacity, how I approached the work of building something that would disrupt an industry.
This is that sequence. This is the arc from autumn leaves to amazing.
Chapter One: Autumn Leaves Revisited — When the Old Version Dies
"Autumn Leaves Revisited" by Thursday found me during that rebuilding phase.
It's the closing track on their 2006 album A City by the Light Divided—and that placement matters. Thursday understood this song belonged at the end, after everything else has been said. The arrangement opens with a haunting guitar riff that layers seamlessly with string arrangements, creating an atmospheric soundscape that feels like watching leaves fall in slow motion. Acoustic and electric guitars weave together with piano, adding depth and texture that most post-hardcore songs don't bother with.
But it's Geoff Rickly's voice that makes this song land differently. His vocal delivery has been described as "emotional, angsty, dark, harsh, and honest altogether"—and on this track, you hear all of it. The way he moves between clean, melodic singing and raw outbursts mirrors the internal experience of transformation itself: moments of clarity interrupted by waves of grief.
"The leaves will fall / And so will you / When you do, bury me under them too."
That line. That commitment. The recognition that choosing reflection means accepting endings. That peace comes with loss. That understanding requires letting go. And the loyalty to stay with it anyway—to be buried under the same leaves, to commit to the same path, to honor the process even when it costs you.
What makes this song work for this phase—versus the thousands of others about loss and endings—is the interplay between its aggression and its tenderness. Thursday's signature sound blends melodic passages with intense instrumental moments, creating a conversation between acceptance and resistance. The song doesn't just mourn what's ending. It commits to what comes next.
After any major identity collapse, you have to choose what you'll be loyal to. Will you be loyal to the old version? To what others expect? To the path of least resistance? Or will you be loyal to the process of becoming who you actually are—even when that means sitting with endings, accepting loss, and choosing reflection over reaction?
I listened to this song during long drives. During late nights when I was working on the business and trying to figure out what I was actually building. During moments when I needed to remember that reflection isn't weakness—it's a choice. A commitment to meaning over momentum, even when the world rewards speed.
"Autumn Leaves" represents that choice. The commitment to the process of transformation. The grounding that makes everything else possible.
Chapter Two: Bad Guy — Owning the Parts You Were Told to Suppress
Then came "Bad Guy" by Falling in Reverse.
This one didn't appear gradually. It hit like a switch flipping. One day I was listening to reflective, melancholic music. The next, I needed something with teeth. Something that didn't apologize. Something that owned its intensity.
The production makes this shift visceral. The song blends down-tuned guitar riffs with hip-hop influenced beats, creating a cyberpunk-inspired soundscape that feels like aggression meeting precision. Ronnie Radke's vocal delivery alternates between rap verses and melodic choruses—a structural choice that mirrors the internal experience of integrating different parts of yourself. One moment confessional, the next confrontational. Both true.
"I'm the bad guy, I'm a savage / I'm obsessive, I'm dramatic / I'm a loner, I'm an addict / I'm so goddamn problematic."
That line. That delivery. The complete lack of apology. The refusal to soften or explain or make yourself palatable.
What makes Radke's performance land differently than generic defiance is his backstory. He spent two years in prison, was expelled from his previous band, experienced PTSD from incarceration, and rebuilt everything from the ashes. When he lists his flaws without flinching, there's no posturing. He's not pretending to be tough. He's describing the cost of survival. The song works because the defiance is earned—it comes from someone who actually paid the price for being labeled the villain.
I'd been doing the opposite for years. Softening edges. Explaining decisions. Apologizing for ambition. Making myself smaller so other people would be comfortable. Trying to be the "good guy" in every situation, even when it meant betraying my own standards.
"Bad Guy" became the anthem for stopping that. For owning the parts of myself I'd been told to suppress. For accepting that intensity isn't a flaw—it's a feature. Some people will call you the bad guy no matter what you do, so you might as well own it.
This isn't about being cruel. It's about being honest. About refusing to shrink yourself to fit other people's expectations. The parts of you that make some people uncomfortable are often the parts that make you effective.
In business, this shows up as setting boundaries. Saying no to projects that don't fit. Charging what you're worth instead of what you think people will pay. Making decisions based on your vision, not on what others think you should do. When you stop apologizing for your standards, decisions happen faster, quality rises, and you attract the right clients.
I'd been doing the opposite. Trying to be accommodating. Trying to be liked. Trying to avoid conflict. It cost me time, energy, and the quality of work I was willing to accept.
"Bad Guy" marked the shift. I stopped asking for permission. I stopped explaining myself. I accepted that being the bad guy in someone else's story doesn't make you the bad guy in your own.
This is shadow integration. Not in the Jungian sense of becoming your worst self, but in the practical sense of accepting all of yourself. The intensity. The ambition. The refusal to compromise. The parts that make you formidable.
Those parts aren't flaws. They're tools. And when you stop apologizing for them, you start using them.
Chapter Three: Popular Monster — The Pressure of Breaking Walls
Then came "Popular Monster" by Falling in Reverse.
This one hit different. Not because it was new, but because a specific line started triggering something that wasn't sadness—it was anger.
The song's structure makes this shift feel inevitable. It opens with intimate, confessional rap verses that build tension—Radke's voice close and controlled—before exploding into a chorus driven by massive guitars and anthemic vocals. The production layers sharp chord progressions with atmospheric synths, creating an intensity that escalates throughout. There's even a metalcore breakdown, a commitment to the band's heavier roots that refuses to let you stay comfortable.
"Every wall that I knock down is just a wall that I'll replace."
That line. That recognition. The understanding that progress isn't linear, that every breakthrough creates new challenges, that the work never ends because the standards keep rising.
Radke described the song as being about a hero falsely accused and torn down by society, eventually becoming the very monster society labeled him as. It's about the transformation that happens when external pressure meets internal resilience. The music video literalizes this with a werewolf transformation—metamorphosis as both burden and power.
When you're in a building phase—when the business is growing faster than you can keep up with—you don't experience walls as obstacles. They become targets. Every wall you knock down proves you can knock down walls. Every wall you replace is just the next one to break.
The anger isn't about the walls existing. It's about the pace. About the fact that you're moving so fast that walls become routine. About the recognition that this is your life now—constant pressure, constant growth, constant breaking through.
This might not resonate with everyone. It's a specific experience, and not everyone wants their life to feel this way. But if you've been in a growth phase where every solved problem reveals three new ones, where the standards keep rising because you keep meeting them—you know this feeling.
"Popular Monster" became the soundtrack for those months. The song isn't about being a monster to other people. It's about refusing to accept limitations. About pushing through resistance until resistance becomes routine.
The anger in the song isn't destructive. It's directional. It's fuel. It's the energy that comes from recognizing your own capacity and refusing to let anything—including yourself—hold you back.
This is the pressure phase. The acceleration phase. The moment when you realize you're building something that matters, and that means breaking through whatever stands in the way.
Chapter Four: Amazing — The Moment Something Locks In
Then came "Amazing" by Kanye West.
To understand why this song works for this phase, you have to understand where it came from. 808s & Heartbreak was Kanye's response to profound personal tragedy—his mother Donda's death from surgical complications, his broken engagement with Alexis Phifer. The album is a departure from everything he'd done before: minimalist production built on Roland TR-808 drum machines, Auto-Tune processing that creates emotional distance and vulnerability at the same time.
"Amazing" emerges from that context. The production is sparse—piano, bass, drums with a tribal quality. The Auto-Tune gives Kanye's voice a low-pitched, almost mechanical quality. Producer Jeff Bhasker described creating a "simple yet dark piano figure" that underpins the whole track. It's minimalist by design.
What makes this song hit differently is the contrast: confidence emerging from devastation. Kanye declaring himself "a problem that will never ever be solved"—not despite the loss, but having moved through it. Young Jeezy's verse acknowledges the pressure of success while affirming the relentless drive.
"It's amazing. I'm the reason everybody fired up this evening."
That line. That delivery. The complete absence of question. The pure statement of fact.
This isn't ego. It's recognition. The moment when your internal confidence aligns with your external results. You stop asking if you can do it and start knowing you already are.
"Amazing" marked a turning point in the arc. The pieces had come together—reflection, shadow, pressure—into something coherent. Something more stable than before. Something that didn't need to prove itself in the same way.
The song isn't about being better than anyone else. It's about recognizing your own capacity. Understanding that you've built something real.
In the founder journey, this is when imposter syndrome starts to quiet. You've proven to yourself that you can. You've knocked down enough walls. You've integrated enough shadow. You've reflected enough to know what matters.
The confidence isn't performative. It's earned. The result of doing the work. Facing the endings. Owning the intensity. Pushing through the pressure. Building something that actually works.
"Amazing" became the soundtrack for that recognition. The shift from trying to prove something to simply being something. At least for a while.
The Pattern: Reflection → Shadow → Pressure → Power
These four songs aren't random. They follow a sequence. A psychological progression that often appears during major transitions.
Reflection comes first. You have to understand what you're leaving behind. You have to honor what was. You have to let it go completely. "Autumn Leaves" represents that phase—the moment of pause before reinvention. Thursday's layered arrangement, the interplay between tenderness and intensity, mirrors the internal experience of sitting with loss while committing to what comes next.
Shadow integration comes next. You have to own the parts of yourself you've been told to suppress. You have to stop apologizing for intensity. You have to accept that being formidable isn't a flaw. "Bad Guy" represents that phase—the moment you stop asking for permission. The production's blend of hip-hop verses and hard rock choruses mirrors the integration of different parts of yourself into something coherent.
Pressure follows. You have to push through resistance until resistance becomes routine. Every breakthrough creates new challenges. Every wall you knock down reveals another. "Popular Monster" represents that phase—the moment acceleration becomes normal. The song's structure—intimate verses building to explosive choruses—captures the escalation of operating at full capacity.
Power arrives last, at least temporarily. Not power over others, but power in yourself. The confidence that comes from alignment. The recognition that you've built something real. "Amazing" represents that phase—confidence emerging from devastation, bravado earned through loss. The minimalist production, emerging from Kanye's most vulnerable album, captures something essential: real confidence doesn't need complexity to prove itself.
The songs are markers. They're mirrors. They're the subconscious acknowledging what the conscious mind is still processing.
Closing: The Arc Isn't Really Complete
Here's what I left out of the tidy four-stage sequence: transformation isn't linear, and it doesn't really end.
The line from "Popular Monster"—"Every wall that I knock down is just a wall that I'll replace"—isn't just about the pressure phase. It's about the whole arc. You move from reflection to shadow integration to pressure to power, and then... you encounter something new. A new identity to let go of. A new part of yourself to integrate. A new wall to break through. A new level of confidence to earn.
The songs are still in rotation. But they don't play in order anymore. Some weeks I need "Autumn Leaves" again—another ending to honor, another pause before reinvention. Some weeks "Bad Guy" resurfaces because I've started apologizing for something I shouldn't apologize for. The transformation loops back on itself. It's messier than the four-stage sequence suggests.
What's different now isn't that the work is done. It's that I recognize the pattern. I know what each phase feels like. I know what music will find me when I'm in it. The songs become familiar markers on a path I'll walk again—hopefully with more awareness, hopefully moving through each phase a little faster, hopefully building on what came before.
I'm building something real. The business is growing. The systems are working. The vision is clear. But I don't think "power locked in" is a permanent state. It's more like a season. A phase that will give way to another reflection, another shadow to integrate, another wall to break.
Maybe that's the actual insight: we often process major life changes through cultural artifacts like music before we can consciously articulate what's happening inside us. The songs aren't just entertainment—they're mirrors, markers, language for feelings we haven't named yet. Paying attention to what you're drawn to can tell you where you are in your own transformation.
These four songs traced one arc. There will be others. The soundtrack keeps evolving.
If you're in the middle of your own transformation—if you're reflecting, integrating shadow, pushing through pressure, or recognizing your power—I'm curious what songs are finding you. Sometimes the most valuable thing is a conversation with someone who's been in a similar place. Reach out if you want to talk.
Why We Write About This
We build software for people who rely on it to do real work. Sharing how we think about stability, judgment, and systems is part of building that trust.