Why Is My Website Not Getting Leads? 7 Common Problems and How to Fix Them

You're getting traffic. People are visiting your website. But your phone isn't ringing and your inbox is empty. What's going wrong?

This is one of the most frustrating problems for contractors and home service businesses. You invested in a website, maybe even paid for ads, but visitors aren't becoming leads.

Here are the seven most common reasons—and how to fix each one.

1. Your Contact Form Is Too Hard to Find

The most common problem is also the simplest: visitors can't find your contact form without scrolling or hunting through navigation.

The fix: Put a contact form or clear call-to-action button above the fold on every major page. Visitors shouldn't have to scroll to see how to contact you.

2. You're Asking for Too Much Information

Long forms with 10+ fields kill conversions. Visitors see the effort required and leave without submitting.

The fix: Start with just name, phone, and email. You can always ask for more details once you're on a call. The goal is to start the conversation, not complete a full intake.

3. There's No Clear Value Proposition

If visitors can't immediately understand what you do and why they should contact you, they'll leave. Generic messaging like "Quality Service You Can Trust" doesn't differentiate you from competitors.

The fix: Lead with a specific, benefit-focused statement. What do you do, for whom, and what's the outcome? Something like "Kitchen remodels that stay on budget and finish on time" tells visitors exactly what you offer.

4. You're Missing Trust Signals

Visitors need to trust you before they'll give you their contact information. Without reviews, testimonials, licenses, or other credibility markers, they hesitate.

The fix: Add testimonials near your contact forms. Display your license numbers, insurance info, and any certifications. Show photos of real completed projects. These build the confidence needed to take action.

5. No Click-to-Call for Mobile Visitors

Over 60% of your traffic is probably mobile. If visitors have to copy your phone number and paste it into their dialer, you're adding unnecessary friction.

The fix: Make your phone number a tap-to-call link. Add prominent call buttons, especially in your header and near contact forms.

6. Your Website Is Too Slow

Slow websites lose visitors before they even see your content. If your site takes more than 3 seconds to load, you're losing potential leads.

The fix: Optimize your images, reduce third-party scripts, and consider faster hosting. Speed improvements often lead to immediate conversion increases.

7. No Multiple Contact Options

Some visitors prefer forms. Others want to call. Some might want to schedule an appointment directly. If you only offer one option, you're losing people who prefer another method.

The fix: Offer multiple ways to contact you: form, phone, and ideally online scheduling. Let visitors choose the method that's most comfortable for them.

Start With One Fix

You don't need to tackle everything at once. Pick the one problem that most applies to your website and fix it. Then move to the next.

Small improvements compound. A form that's easier to find, combined with a faster load time and a clear value proposition, can dramatically increase your lead flow.

The contractors who generate the most leads aren't always the ones with the fanciest websites. They're the ones who make it easy for visitors to take action.