How a systems-first approach, modern marketing, and custom software transformed a small bathroom remodeling company into a multi-million dollar brand.
EZ Bath started as a typical local remodeler with all the challenges that come with it:
They needed a repeatable system to generate quality leads, close them efficiently, and deliver a consistent customer experience that would build their reputation and scale their business.
I took a systems-first approach to transform EZ Bath from a reactive operation into a scalable business machine.
I built a modern website and conversion-focused landing pages that turned visitors into leads. Every page was designed with one goal: get qualified homeowners to book a consultation.
I set up Facebook and Google campaigns, tested creative variations, and dialed in targeting to find the right customers at the right time. This wasn't just running ads—it was building a predictable lead generation engine.
I created scripts, follow-up processes, and an appointment-setting structure that turned more leads into closed deals. Every sales rep knew exactly what to say and when to say it.
This was the game-changer. I designed and built the original EZ Bath Estimator—a custom app that enabled:
I introduced financing options and built them seamlessly into the sales flow, removing price objections and making it easier for homeowners to say yes.
I improved their visual identity, messaging, and creative assets. This included modern video content that positioned EZ Bath as the premium choice in their market.
The key wasn't any single tactic—it was how all these pieces worked together as a system. Each component reinforced the others, creating a flywheel that generated predictable growth.
The estimator app drastically reduced friction in the home. No more "let me get back to you" moments. Sales reps could walk in, measure, and present a professional digital proposal in minutes—not days.
This consistency made training new sales reps easier. They didn't need to memorize pricing or guess at margins. The system guided them through every step, ensuring every proposal was accurate and profitable.
This custom software became the foundation for what is now Best Estimator—the same system that's helping other remodeling companies scale today.
EZ Bath scaled to roughly $4M/year in revenue. Lead flow stabilized. The owner could finally step out of the chaos and into a more structured company. Instead of being the bottleneck, they became the strategist.
The business had systems that worked whether the owner was there or not. Sales reps had clear processes. Marketing generated predictable leads. And the estimator app ensured every job was priced right and presented professionally.
EZ Bath transformed from a local remodeler into a recognized brand that homeowners trusted—and that trust translated directly into revenue.
Let's talk about how we can apply the same systems-first approach to scale your remodeling company.
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