Modern Renovations — Scaling to $13M/Year

How a full-funnel approach — from web presence to estimating workflow — helped Modern Renovations grow into an eight-figure remodeling company.

$13M
in annual revenue
Multi-crew
multi-location operation
High-ticket
projects across kitchens, baths, and whole-home renovations

The Challenge

Modern Renovations was already doing great work, but they lacked the infrastructure to scale efficiently:

  • • No modern web presence that matched their quality — their online presence didn't reflect the premium work they delivered
  • • No scalable way to estimate and sell jobs consistently — different sales reps, different processes, different results
  • • Limited clarity on marketing ROI and tracking — they were spending on marketing but couldn't see what was actually working

They wanted a platform that could handle larger volume and bigger jobs while maintaining the quality and professionalism their brand demanded.

What I Did

I rebuilt Modern Renovations' entire customer acquisition and sales infrastructure from the ground up.

Website & Landing System

I rebuilt their website and landing system with high-end visuals, clear service pages, and strong calls to action. Every page was designed to convert visitors into booked consultations—no fluff, just results.

Lead Funnels & Tracking

I set up complete lead funnels with tracking from ad click → landing page → consultation booked. For the first time, they could see exactly which campaigns were driving revenue and which weren't.

Best Estimator Framework

I helped shape and adapt the Best Estimator framework to their pricing model and service mix. This wasn't a one-size-fits-all solution—it was customized to handle their complex projects across kitchens, bathrooms, and whole-home renovations.

Connected Systems

I connected the dots between marketing, sales process, estimating, and customer communication. Everything worked together as one cohesive system instead of disconnected silos.

Strategic Advisory

Beyond the tools, I advised on structure, KPIs, workflow, and sales approach—tying everything back to data and systems. We built processes that could scale with the company, not hold it back.

The Custom Systems

For a $13M/year company, speed and consistency matter even more. Every hour of delay in quoting costs money. Every inconsistent proposal erodes trust.

Building and tuning their estimating & proposal system allowed them to:

  • • Quote faster — turn around professional proposals in hours, not days
  • • Reduce variance between sales reps — everyone used the same system, ensuring consistent quality
  • • Improve closing rates — professional digital proposals with clear pricing closed more deals

The same core ideas behind Best Estimator were applied and scaled here, but adapted to handle the complexity of larger projects and a bigger operation.

The Result

Modern Renovations became an eight-figure company, scaling to around $13M/year in revenue. Their marketing, sales, and operations were finally aligned—working together instead of against each other.

They had real infrastructure to keep scaling. The systems could handle more volume. The processes were repeatable. The data showed them exactly what was working and what needed adjustment.

Most importantly, the owner and leadership team could focus on strategy and growth instead of putting out fires. The business ran itself—and ran well.

If you want this level of structure behind your growth, let's talk.

We can build the same systems-first approach for your remodeling company.

Contact Best ROI Media