Know Which Marketing Efforts Actually Drive Calls
Track phone calls from your website and understand which pages, campaigns, and sources generate the most valuable leads. Make data-driven decisions about where to invest your marketing budget.
Why it matters
Shows which marketing channels and campaigns actually drive phone calls and leads
Helps you understand which pages on your website generate the most calls
Enables data-driven decisions about where to invest your marketing budget
Provides insights into customer behavior and what motivates them to call
Allows you to optimize underperforming pages and scale what's working
What we implement
Call tracking numbers that dynamically change based on traffic source
Click-to-call buttons that make it easy for mobile users to contact you
Analytics integration that tracks calls as conversions in your marketing dashboards
Call recording and transcription (optional) for quality assurance and training
Attribution tracking that shows which ads, keywords, and pages drive calls
Reporting dashboards that show call volume, sources, and conversion rates
Common mistakes
Not tracking calls at all, missing valuable data about how customers find you
Using the same phone number everywhere, making it impossible to attribute calls to sources
Only tracking online leads and ignoring phone calls, which are often higher quality
Not integrating call tracking with your marketing analytics, creating data silos
Forgetting to update call tracking when changing marketing campaigns or strategies
Recommended paths
Frequently asked questions
How does call tracking work?
Call tracking assigns unique phone numbers to different traffic sources (like Google Ads, Facebook ads, organic search, etc.). When someone calls that number, the system records which source they came from. We can also use dynamic number insertion to show different numbers to different visitors based on how they found your site.
Will I need to change my main business phone number?
No. Call tracking numbers forward to your existing business phone number. You keep your main number, and the tracking numbers are used to identify where calls are coming from. All calls still ring to your regular phone line.
Can you track calls from mobile devices?
Yes. We implement click-to-call functionality that makes it easy for mobile users to call you directly from your website. These calls are tracked just like regular calls, giving you visibility into mobile conversions that might otherwise be missed.
What about call recording and transcription?
Many call tracking services offer optional call recording and transcription. This can be valuable for training, quality assurance, and understanding customer needs. We can set this up if it's useful for your business, with proper disclosure to callers as required by law.
How do you integrate call tracking with Google Ads and other platforms?
We integrate call tracking with Google Ads, Facebook Ads, and other marketing platforms so calls show up as conversions in your campaign dashboards. This helps you see the true ROI of your advertising and optimize campaigns based on actual results, not just clicks.
What kind of reporting do you provide?
Call tracking provides detailed reports showing call volume, call sources, call duration, and conversion rates. You can see which pages, campaigns, and keywords drive the most calls, helping you make informed decisions about where to focus your marketing efforts.
Recommended next steps
Explore related use cases and features:
Ready to add call tracking & analytics to your website?
Let's discuss how this feature can help your business and build it into your website.