You're paying for clicks, but visitors aren't becoming customers
Paid advertising only works if your website converts visitors. We create conversion-optimized landing pages and fix website issues that waste your ad spend.
Symptoms you might notice
You're running Google Ads or Facebook ads but getting few or no leads
Ad clicks are high, but conversions are low or nonexistent
Cost per click is reasonable, but cost per lead is too high
Ad quality scores are low, driving up costs
Visitors click your ads but leave without taking action
You're spending on ads but not seeing ROI
Why this happens
Ad traffic landing on generic website pages that aren't optimized for conversion
Landing pages don't match ad messaging, confusing visitors
Slow-loading pages that waste paid clicks before visitors see your message
Weak calls-to-action or forms that don't motivate immediate action
Poor mobile experience losing mobile ad traffic
No dedicated landing pages designed specifically for paid traffic
How we fix it
Dedicated landing pages optimized specifically for your ad campaigns
Fast-loading pages that load in under 2 seconds to maximize ad quality scores
Focused messaging that matches your ad copy and visitor intent
Minimal distractions with clear, single conversion goals
Strong calls-to-action and forms that capture leads immediately
Mobile-optimized design that converts mobile ad traffic effectively
Quick wins you can try
Create dedicated landing pages that match your ad messaging
Simplify landing pages to focus on a single conversion goal
Add prominent, clear calls-to-action above the fold
Optimize page speed to improve ad quality scores
Ensure mobile experience is fast and conversion-focused
Recommended next steps
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Frequently asked questions
Why do I need separate landing pages for ads?
Generic website pages aren't optimized for paid traffic. Landing pages are focused, fast, and designed specifically to convert visitors who clicked your ad. This improves conversion rates, ad quality scores, and ultimately your advertising ROI.
How do landing pages improve my ad performance?
Google rewards relevant, fast-loading landing pages with better quality scores, which can lower your cost per click and improve ad rankings. More importantly, optimized landing pages convert more visitors, making your ad spend more profitable.
Can you create different landing pages for different ad campaigns?
Yes. Different campaigns and ad groups should have landing pages that match their specific messaging and offers. We can create multiple landing pages optimized for different services, locations, or customer segments to maximize relevance and conversion.
How fast do landing pages need to load?
For Google Ads, pages should load in under 2-3 seconds. Faster pages improve user experience, reduce bounce rates, and help your ad quality scores. We optimize for speed from the start, using best practices for performance.
What if I'm running Facebook or other platform ads?
The same principles apply—fast, focused landing pages that match ad messaging and convert visitors. We can create landing pages optimized for any advertising platform, ensuring your ad spend converts effectively.
Can you track which ads and keywords drive the most conversions?
Yes. We set up conversion tracking and analytics to show exactly which ads, keywords, and campaigns are driving leads and sales. This data helps you optimize your ad spend, pause underperforming campaigns, and scale what's working.
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Ready to fix this problem?
Let's diagnose the root cause and build a solution that actually works.