Discovery & Strategy
We start by understanding your business, your goals, and your audience. This phase sets the foundation for everything that follows.
Essential for every project — this is where we align on scope, expectations, and what success looks like for your business.
Deliverables
Clear project scope and objectives
Target audience definition and personas
Competitive analysis and positioning
Content strategy and messaging framework
Site structure and information architecture
Feature requirements and priority matrix
Success metrics and KPIs
Project timeline and milestones
What we need from you
Business goals and primary objectives
Target customer information and pain points
Existing brand assets (logos, colors, fonts if available)
Content you already have (photos, videos, copy)
Access to current website and analytics (if applicable)
Key stakeholders for feedback and approvals
Timeline expectations
Typically fast once inputs are ready. We move quickly after we have your goals, audience insights, and key information. The pace depends on how quickly we can schedule alignment meetings and gather feedback from stakeholders.
Common pitfalls
Unclear or changing goals mid-project
Missing stakeholder input or delayed feedback
Not having existing content or assets ready
Trying to solve too many problems at once
Skipping competitive research and audience definition
Unrealistic expectations about timelines or scope
What success looks like
Clear, documented scope that everyone agrees on
Understanding of who your customers are and what they need
Defined success metrics you can measure against
A realistic timeline with known dependencies
Content strategy that supports your business goals
Ready to move into design with confidence
Ready to get started?
Let's discuss your project and see how our process can deliver the results you need.