Google Ads Management for Contractors
High-intent search campaigns, not black-box 'spray and pray'.
This is a done-for-you Google Ads service focused on search, remarketing, and tracking for contractors and home services companies. We work inside your own Google Ads account so you have full ownership, full transparency, and full control over your budget.
We don't run Performance Max campaigns that spray your budget across random placements and vague audiences. Instead, we build and tune focused search campaigns around the exact services and areas you want more of.
Why we don't use Performance Max (PMax)
Performance Max works only when you have a lot of conversions (e.g., 30+ per week) and big budgets. For small-to-mid-size local contractors, PMax often wastes money on low-intent searches and placements, blends branded, competitor, and junk traffic into one black box, and makes it hard to tell what's actually working.
Instead, we focus on search campaigns with clear, controllable keywords. We build campaigns around high-intent phrases like "bathroom remodeler near me" or "kitchen renovation contractor [your city]"—not just broad terms like "home improvement" that attract tire-kickers.
You can see and understand every keyword you're bidding on, adjust bids based on what's converting, and pause anything that's not working. No black boxes, no guessing.
How we set up your campaigns
Intent-based keywords
We build focused search campaigns where you choose the services and areas you want leads from.
You can see and understand every keyword you're bidding on.
High-converting terms first
We prioritize tight match types and proven high-conversion phrases.
You decide which keywords are worth more and how aggressively to bid.
Tracking & remarketing
We set up conversion tracking so you can see which clicks turn into leads.
We can also layer in remarketing to stay in front of visitors who didn't convert right away.
You own the account. You see every dollar.
We work inside your Google Ads account, not in a separate agency-owned account. This means you always own all data, see all campaigns, and can stop or change budgets anytime.
Everything stays transparent and contractor-friendly. No hidden fees, no locked-in contracts, no mystery about where your ad spend is going. You have full control, and we're here to optimize and tune based on what's working.
Simple pricing
Management fee
$500/month
Ad spend: You pay Google directly.
We tune, monitor, and optimize. You keep full control over the budget.
This includes:
- ✓Initial setup
- ✓Ongoing tuning and optimizations
- ✓Monthly review
Most local contractors start with a monthly ad budget they're comfortable with (for example $1,000–$3,000/month) and adjust as results come in.
Want help with your Google Ads?
Tell us about your services, areas, and budget comfort zone. We'll review your account (or help you create one) and map out a plan.
Book a Strategy Session